Social Media Listening

A very well-known soft drink company commissioned me to do a research project on "The UK Artificial Sweetener Market'. They wanted to know what the UK population's thoughts, sentiments, and opinions were on the various different types of artificial sweeteners. Furthermore they wanted to know where these conversations were taking place, who were the main influencers in these conversations, and what instigated the conversations. Below is my social media listening research project.

For most social media work, depending on what the client has access to, I will perform some sort of social media listening exercise in order to get a real feel for their brand and what the social sentiment is about it. I have used a variety of different social media listening software including Netbase, Sprout Social, and Hootsuite amongst others.